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Unit 3 Discussion 2_Visual Design In Communication

Unit 3 Discussion 2_Visual Design In Communication

Q Real-World Typography Analysis On the Internet, look through the variety of websites for small businesses. Many of the sites will draw your attention because of their lack of effective use of type. See how the choice of font does not seem to reflect the category of business. How many use illegible type in order to fit more text into a tiny space? How many sites use lettering that is painful to look at because it is so aesthetically ugly? While sometimes ugly can be good, these sites are not an example of that. Because we learn from our mistakes and those of others, seek out the worst of the worst. Find the website that does not effectively communicate its content, is painful to look at, and is just plain bad. As you respond to this discussion: • Provide a clear articulation of how design, color, and typography are, and are not effectively used in the selected advertisement. • Provide constructive comments and recommendations to improve the selected advertisement. • Provide a minimum of six specific comments in your critique of the design.

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I came across this highly disturbing site http://www.rudgwicksteamshow.co.uk/ . It is basically a mess. There is random use of collages which put extreme pressure on the eyes. The homepage is very busy with a lot of traffic. By traffic here I mean lot of information which are present in uncategorised way. The navigation tabs are useless. A lot of scrolling is needed to reach the end of the page. Some information is written caps and some are not. There is no consistency. The use of colors is very disturbing. A lot of important space is also wasted in the website. I can even see some spelling errors in the website.